At PrimeScroll, our goal is to be your most trusted source for insightful news, in-depth automotive reviews, and engaging stories from around the world. We understand that trust is not given; it is earned. This Editorial Policy outlines the principles and processes that guide our team in creating accurate, impartial, and high-quality content for our diverse audience in India and across the globe.
Our commitment to journalistic integrity is unwavering. We believe in transparency and accountability, and this document serves as our promise to you, our reader. It details how we research, write, fact-check, and update our content to ensure you receive information you can rely on.
1. Our Mission
Our mission is to deliver clear, credible, and compelling content that informs, educates, and inspires. Whether we are breaking down the latest developments in the automotive industry, exploring current events, or sharing unique perspectives on culture and technology, we aim to provide value in every article. We strive to empower our readers with knowledge, helping them make informed decisions and understand the world around them more deeply.
2. Content Standards & Research Process
Every piece of content published on PrimeScroll is held to the highest standards of quality, accuracy, and originality. Our process is designed to be meticulous and thorough, ensuring that what you read is both reliable and well-crafted.
Research:
Our writers and editors begin every topic with comprehensive research. This involves consulting a wide range of primary sources, including official reports, peer-reviewed studies, expert interviews, and firsthand data. For automotive content, this includes hands-on testing, manufacturer specifications, and industry-wide safety reports.
Writing:
We prioritize clarity and accessibility. Our articles are written in plain English, avoiding unnecessary jargon to make complex topics understandable for everyone. We believe that good writing should be engaging and direct, respecting our readers’ time and intelligence.
Review:
Before any article is published, it undergoes a multi-stage review process. An editor reviews the draft for accuracy, clarity, grammar, and adherence to our style guide. This collaborative process ensures that the final piece is polished, coherent, and meets our rigorous quality benchmarks.
3. Fact-Checking Policy
Accuracy is the cornerstone of our credibility. PrimeScroll is committed to a stringent fact-checking process to verify the information presented in our articles.
Our writers are responsible for the initial fact-checking of their work, confirming all data points, statistics, quotes, and technical specifications against reliable sources. Before publication, a dedicated editor independently verifies these facts. For complex or sensitive topics, we may consult with external subject-matter experts to ensure the information is precise and up-to-date.
We are committed to getting it right the first time. This dual-layered approach helps us minimize errors and maintain our commitment to providing trustworthy information.
4. Sources & Citations
We believe in transparency about where our information comes from. PrimeScroll is committed to citing our sources clearly so that readers can verify our findings and explore topics further.
We prioritize primary sources and reputable institutions for our information. When possible, we link directly to the original source material within the body of the article. This includes linking to research studies, official statements, government data, and original news reports. For our automotive reviews, we rely on manufacturer data, independent safety testing results from organizations like Global NCAP, and our own real-world testing.
5. Corrections & Updates Policy
Despite our best efforts, errors can sometimes occur. When they do, we are committed to correcting them promptly and transparently. If a factual error is identified in an article, we will update the content and add a clear correction note explaining what was changed and when.
Information also evolves. News stories develop, and older articles may become outdated. We regularly review our existing content, especially evergreen articles and guides, to ensure they remain accurate and relevant. When an article is substantially updated with new information, we will indicate this at the top of the page so our readers know they are receiving the most current details available.
6. Sponsored Content & Affiliate Disclosure
To support our operations, PrimeScroll sometimes partners with brands for sponsored content or uses affiliate links. Our commitment to editorial independence and transparency remains paramount in these situations.
Sponsored Content:
Any content that is created in partnership with and funded by an external company will be clearly and prominently labeled as “Sponsored,” “Advertisement,” or “In Partnership With.” While we may receive compensation for such content, our editorial team maintains control over the final output to ensure it provides value to our readers.
Affiliate Links:
Some of our articles, particularly product reviews and buying guides, may contain affiliate links. This means if you click a link and make a purchase, we may earn a small commission at no extra cost to you. These links are always disclosed at the top of the article. Our editorial recommendations are based on our independent research and testing, not on potential affiliate commissions.
7. AI Usage Disclosure
PrimeScroll embraces technology to enhance our content creation process. We may use Artificial Intelligence (AI) tools to assist with tasks such as brainstorming ideas, organizing research, or checking for grammar and style improvements.
However, AI-assisted content is rigorously reviewed and refined by our human editors AI serves as a supportive tool, not as a replacement for human expertise, judgment, and creativity. We hold our AI-assisted content to the same high standards of accuracy and originality as all other content. We are fully accountable for everything we publish, regardless of the tools used in its creation.
8. Author Expertise & Accountability
We believe that expertise and experience are crucial for creating trustworthy content. Our writers and editors are chosen for their deep knowledge and passion in their respective fields, from seasoned automotive journalists to experienced news reporters.
Author bylines are included on all our articles, and you can often find a brief biography detailing their background and credentials. This ensures you know who is providing your information and allows us to maintain a high level of accountability. Our authors are responsible for the integrity and quality of their work, upholding the principles outlined in this policy.
9. Grievance Redressal (India Compliance)
In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, PrimeScroll has appointed a Grievance Officer to address any concerns or complaints regarding our content.
If you believe any content on our platform violates the code of ethics or contains factual inaccuracies that affect you, you may file a formal complaint.
How to file a grievance:
- Method: Please send an email with the subject line “Grievance Redressal – [Article Title/Link]”.
- Details required: Clearly mention the link to the article, the specific portion you are concerned about, and the reason for your grievance (e.g., factual error, defamation, etc.).
- Grievance Officer: Satendra Kumar
- Email: editorial@primescroll.com
- We acknowledge all complaints within 24 hours and aim to resolve them or provide a detailed response within 15 days, as per the statutory requirements.
10. Contact for Editorial Concerns
Your feedback is invaluable to us. If you have any questions about our editorial policy, spot an error in an article, or have a general concern about our content, we encourage you to reach out.
Please contact our editorial team directly at editorial@primescroll.com.
We take all feedback seriously and will review your message promptly. Thank you for reading PrimeScroll and for trusting us as your source for news and automotive insights.